Berkley is a nationally recognized fishing brand that was established in 1937. This brand falls under the Pure Fishing portfolio of major fishing brands.

These assets showcase the process of presenting Forward-Facing Sonar technology within three major baits to brand consumers. Tasked with presenting a large amount of information in digestible pieces, the overall outcome has been a success for the brand.

By utilizing instructional videos, bait technique diagrams, and short, impactful copy, the overall result delivers all of the main points that Forward-Facing Sonar baits offer to the consumer.

​I was responsible for the digital design of three landing pages, custom site widgets, and social media assets.

​All landing pages and widgets were tested across desktop, tablet, and mobile for optimal viewing.

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